http://www.youtube.com/watch?v=nWbTPymZHDg
Just as
OCC modifies their stock choppers to fit into their unique market, with paint and modifications, there are plenty of builders who have the technical know how, to take metric bikes and pull something like this off.
Merchandising is the name of the game. I think it's nice looking, but you are not going to be wanting to be drinking and driving unless you are sitting in the stands at NASCAR.
Buzz